Lifease
Shop Easier. Live Better.

From Manufacturers To Customers

LIFEASE is one of China’s leading private-label e-commerce brands providing a premium selection of high-quality and cost-effective lifestyle products for Chinese and global consumers.

Established by NetEase, Inc. (NASDAQ: NTES) in 2016, LIFEASE pioneered a new e-commerce business model in China which connects quality manufacturers to customers directly and eliminates the extraneous costs and third-party layers of distribution and retail. The creation of this new business model has both enhanced customers’ shopping experience and created new demand for local factories, helping them to move up the value chain.

LIFEASE’s product portfolio currently covers 10 product categories.

About Netease

NetEase, Inc. (NASDAQ: NTES) is a leading internet technology company based in China dedicated to providing premium online services centered around content, community, communication and commerce. NetEase develops and operates some of the most popular PC-client and mobile games in China and has been expanding rapidly into other international markets such as Japan and North America in more recent years.

In addition to its self-developed game content, NetEase also operates some of the most popular international online games in China by partnering with Blizzard Entertainment, Mojang AB (a Microsoft subsidiary) and other global game developers.

NetEase also offers other innovative services, including the intelligent learning services of its majority-controlled subsidiary, Youdao, music streaming and its private label e-commerce platform, Yanxuan. For more information, please visit: NetEase website.